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Brands running with Greenline

Real photos from real activations, with the recap behind each shift.

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Featured client

Willie's Remedy

Created by Willie Nelson, music icon and lifelong hemp advocate.

Greenline ambassador engaging a shopper at a Willie's Remedy demoWillie's Remedy demo table set up in store before the shiftGreenline ambassador talking with a shopper at a Willie's Remedy demoWillie's Remedy on the shelf, photographed during a shelf checkWillie's Remedy demo setup ready for the shiftGreenline ambassador sampling with shoppers at a Willie's Remedy in-store activation

A regional campaign of 25 activations across Florida, North Carolina and South Carolina, with the full programming built by Greenline.

What we ran

  • Ambassador engagement
  • Demo setup
  • Shelf check

Willie's is a hemp-derived THC social tonic created by Willie Nelson. Greenline built the full programming for the second half of the year: four consumer promotions and an always-on support program, then ran 25 activations across Florida, North Carolina and South Carolina to bring it to shoppers.

The programming we built

  1. 01 · Jun to Dec

    Signed bottle giveaway

    Shoppers scan to enter to win a signed bottle.

  2. 02 · Jun to Aug

    Outlaw Music Festival

    Enter to win VIP tickets or an Outlaw kit.

  3. 03 · Sep to Oct

    Back Porch Set

    Enter to win the ultimate back porch set.

  4. 04 · Nov to Dec

    Holiday Set

    Enter for a chance to win the holiday set.

  5. 05 · All second half

    Evergreen support

    An always-on signed-bottle support program, built for large volume.

Every shift ends with a recap: GPS-verified check-in, six or more photos, consumers sampled and units sold. Program-wide: 39.4% sample-to-purchase conversion.* * Across 110 activations from April 17 to October 17, 2026, estimated units sold divided by consumers sampled. Dispensary activations excluded.

Case study

Amigos

Amigos activation with the branded banner, ambassador and shoppers holding productGreenline ambassador at a staffed Amigos table with product stacked and sampling on iceTwo shoppers holding Amigos product at an in-store activationAmigos roll-up banner and demo counter in a beer and wine retailerGreenline ambassador holding an Amigos four-pack in a retail aisleGreenline ambassador holding an Amigos can and a sample cup

A campaign of 100+ activations across Florida, Georgia and Tennessee.

A Q3 to Q4 push, July to October, ahead of the federal hemp ban.

What we ran

  • Ambassador engagement
  • Demo setup
  • Shelf check

“Great communication, reporting, photos and conversion. My team is happy.”

David Shiffman, Co-Founder, Amigos

Every shift ends with a recap: GPS-verified check-in, six or more photos, consumers sampled and units sold. Program-wide: 39.4% sample-to-purchase conversion.* * Across 110 activations from April 17 to October 17, 2026, estimated units sold divided by consumers sampled. Dispensary activations excluded.

Case study

Claybourne

Greenline ambassador sampling Claybourne product in storeGreenline ambassador engaging shoppers at a Claybourne activationClaybourne product on the shelf, photographed during a shelf checkGreenline ambassador at a Claybourne activationClaybourne demo setup before the shiftClaybourne product on the shelf, photographed during a shelf check

15 activations at Green Dragon Cannabis dispensaries across North, Central and South Florida, for the rollout of Classic Cuts and Gold Cuts.

A 5-week activation schedule, September to October.

See the Cannabis aisle →

What we ran

  • Ambassador engagement
  • Demo setup
  • Shelf check

Every shift ends with a recap: GPS-verified check-in, six or more photos, consumers sampled and units sold. Program-wide: 39.4% sample-to-purchase conversion.* * Across 110 activations from April 17 to October 17, 2026, estimated units sold divided by consumers sampled. Dispensary activations excluded.

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