We turn sampling into sales, trial into repeat buyers, shelf space into shelf velocity, and first purchases into reorders.
Greenline plugs senior field marketing management and trade marketing into your brand and measures every shift.
* Across 110 activations from April 17 to October 17, 2026, estimated units sold divided by consumers sampled. Dispensary activations excluded.
You built the product. Now you are also the field marketing manager and the trade planner. Here is the list our team takes off your desk.
Founder to-do · this week
We take this list off your desk.
01Sampling, staffing and retail execution run by our own ambassadors.
02Experiences, tours and events managed by Greenline with our team and production partners.
03Retained field marketing management, trade marketing and sponsorship programs that tie spend to results.
Photos from our own activation recaps. This is what lands in your inbox after every shift.
Our own ambassadors work the floor. Production partners help us build the stage. A senior manager can run the whole thing on retainer. Start with one shift or plug in a full program.
| From | To |
|---|---|
| Founder running field marketing at 11pm | A senior field marketing manager in your seat |
| Reps you cannot reach | Weekly read-outs |
| Promo spend with no plan | A trade calendar tied to your P&L |
| Demos run by no-shows | Trained, GPS-verified ambassadors |
| Photos that never arrive | A 6-photo recap every shift |
| A pile of vendors | One partner |
Trial and velocity at the shelf.
See the approach →
Claims-safe education and ingredient training.
See the approach →
Conversion plus age verification and alcohol and hemp rules by state.
See the approach →
Launch spotlightClaybourne Co.: 15 activations across North, Central and South Florida.
See the approach →Every program runs the same four steps, so you always know what happens next and what you will get back.
We lock goals, accounts, product facts and the rules for each retailer or venue.
We assign and train ambassadors and managers for your product and your accounts.
Teams run the shift with GPS-verified check-ins and your brand set up right.
You get a recap with six or more photos and the numbers, every shift.
Where every activation and account stands, and what moved last week.
Results by account and market, plus the promo calendar for the next cycle.
We reset targets, lanes and spend against what the data says.
Qualitative on purpose. Weigh what matters to your stage.
| Greenline partnership | Hiring in-house | A typical agency | |
|---|---|---|---|
| Time to start | Days, after a scoping call | Months to recruit and ramp | Weeks of proposals and onboarding |
| Depth of field execution | Our own trained, GPS-verified ambassadors | Whatever your hires can cover | Often subcontracted and one step removed |
| Covers field, trade marketing and sponsorships | Yes, one team across all three | One person, one skill set | Usually one discipline |
| Flexibility | Month to month after the first 90 days | Fixed headcount and overhead | Retainers with set scopes |
| Visibility into results | Weekly read-outs, a recap with photos every shift | Depends on what you build | Reports on the agency's schedule |
Audit your accounts, map the retailers and venues that matter, and write the 90-day playbook.
Output: a signed-off 90-day playbook and account map.
First activations in market, first recaps with photos, weekly read-outs from week one.
Output: activations running, a recap for every shift, a weekly read-out.
Set velocity baselines by account and market, then scale what works and narrow what does not.
Output: velocity baselines and a scale-or-narrow decision on scope.
$195 to $240 per activation
Defined events or market tests. Pick a quantity, check out online, and we deploy.
From $5k per month
One function run like in-house: field marketing management, trade marketing or sponsorships, month to month.
$5k to $25k per month, scoped to your lanes
Field marketing management plus trade marketing plus sponsorships across markets, run by one team.
39.4%*
sample-to-purchase conversion
104
active ambassadors
8
active markets
* Across 110 activations from April 17 to October 17, 2026, estimated units sold divided by consumers sampled. Dispensary activations excluded.
Created by Willie Nelson, music icon and lifelong hemp advocate.
A regional campaign of 25 activations across Florida, North Carolina and South Carolina, with the full programming built by Greenline.
A campaign of 100+ activations across Florida, Georgia and Tennessee.
A Q3 to Q4 push, July to October, ahead of the federal hemp ban.
See the case study“Great communication, reporting, photos and conversion. My team is happy.”
15 activations at Green Dragon Cannabis dispensaries across North, Central and South Florida, for the rollout of Classic Cuts and Gold Cuts.
A 5-week activation schedule, September to October.
Need a market that is not on the list? We build the roster around your plan: recruit, train, then start with a small Sprint. How we add markets
Also see Atlanta, Nashville, Charlotte and more on the markets page.
For hemp, THC and alcohol-adjacent categories, Greenline ambassadors can carry the HempSafe™ credential: state rules, age verification and responsible sampling.
Sprints go from brief to in-store in about a week. Embedded and Growth Partnership programs start with a 14-day embed: audit, account mapping and a 90-day playbook.
Sprints start at one activation, from $195 to $240 each depending on volume. Embedded starts from $5k per month. Growth Partnership runs $5k to $25k per month, scoped to your lanes, and goes month to month after the first 90 days.
Requirements differ by retailer, venue and city. We collect them in the brief and scope them into the plan. Bring your list to the strategy call and we will tell you what we cover and what your team needs to supply.
Sprints use published per-activation pricing. Embedded and Growth Partnership are scoped to the lanes you pick and the markets you need, then quoted as a monthly number.
Every shift ends with a recap: GPS-verified check-in, six or more photos, consumers sampled and units sold. Partnerships add a weekly read-out and a monthly executive recap.
Yes. We grow with our clients. If your plan includes a city or state we do not cover yet, we build a roster there: recruit local ambassadors, train them on your product and that state's requirements, and start with a small Sprint so you see results before you scale.
No. We run field marketing management, trade marketing and sponsorships. Buyer pitching, broker management and distribution planning are outside our scope. Our field results and recaps can support your own buyer conversations.
Yes. Hemp and THC beverage, and alcohol, come with age verification and state-by-state rules. Our ambassadors are trained on the requirements for the state they work in. Rules vary by state and retailer, so we confirm them in the brief.
Thirty minutes. We look at your accounts, tell you what we would run first, and give you a number.
